The client
The BBQ Centre is a specialist retailer of barbecues, pizza ovens, outdoor kitchens and accessories. Its extensive range includes products from brands such as Broil King, Kamado Joe, Napoleon, Masterbuilt and Gozney, sold through its online store and Bedfordshire showroom.
Services provided
- SEO
- Google Ads
- Microsoft Ads
What Carson Clicks did
Richard has worked with Paul at The BBQ Centre in various capacities for more than ten years. That relationship continues through Carson Clicks, with hands-on management of Google Ads, Microsoft Ads, Google Shopping and product feeds.
With an extensive product range and seasonal demand, the work requires ongoing attention to campaign targeting, stock availability, promotions and individual product priorities. This includes reviewing search terms, refining negative keywords and brand exclusions, and adjusting campaigns around the business’s needs.
Carson Clicks also took over product-feed management, replacing a separate third-party feed-support provider. Improvements have included refining product labels, adding unit-pricing information, clarifying multipack and bundle details, resolving feed issues and supporting promotional offers.
Comparing equivalent periods year on year, reported revenue increased by 3.9%, while the combined cost of advertising and external feed support fell by at least 3.6%.
Bringing campaign and product-feed management together gives Paul one point of contact for both. Regular reporting and video updates help explain performance, highlight issues and guide decisions about where to focus next.
“We’ve worked with Richard in various capacities for over ten years, and he understands our business and the products we sell. He takes a hands-on approach to our online advertising and now manages our product feeds too, bringing everything together and removing the need for a separate feed-support provider. Richard takes time to investigate issues, explain performance and help us make informed decisions. We value that personal approach and would happily recommend Richard and Carson Clicks.”
Paul Cobban
Managing Director, The BBQ Centre
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